The reality for many people I meet at
the markets and interview as stallholders for findhandmade.com.au is
that they are selling face to face at the markets and maybe getting a
trickle of sales through their facebook page.
No website, no overall marketing strategy, and a hit and miss approach to repeat customers or
out of area sales.
Now this is all fine to continue a
hand to mouth existence, but to really make an impact and generate
enough sales for you to spend less time going to and from markets and
give you the freedom to follow your passion – making your handmade
projects – you need to be selling online.
I am not about keeping secret knowledge so I can keep invoicing you –
my business model is for you to refer me on to your network and I gain
new business that way, not by keeping you a prisoner of your own
ignorance.
Plus, it’s just good karma to share the knowledge!
I’ve seen people like you sign up with
a corporate website development firm and watched as their business
faltered and withered under the burden of high price quotes for small
changes.
Or being told that an edit is not possible – and then the
business is stuck in limbo, with the business owner not wanting to pay
for website changes, and just leaving the site to go stale and perform
poorly.
My name is Brendan Murphy, welcome to Findhandmade.com.au I have been in small business since 2006, selling
gourmet food online in a very successful business, and now I am sharing
my online expertise and training with people I admire, connect with and
simply want to work with – handmade artisans.
The whole idea of handmade
is exactly what I am about. I want to work with passionate,
enthusiastic people backing themselves to build a business and a brand
online.
