Split Testing

Split testing is a measurable way of keeping tabs on your website and proving whether certain approaches to marketing and promotions are effective.  At Newcastle Digital, we like to test your site so it does not become a “Billboard in the Desert” with a single lost traveller stumbling by each week – which is nice and pretty but not much use in raking in extra turnover.  You want visitors, converted into customers so each morning when you check your email you have a few nice paypal payments and some orders to ship.